Getting Started Guide

License Overview

Structure of the Character Licensing Service

This service is used by combining:

① Basic License
② Project License
③ Extended License

The general process is as follows:

① First, use the Basic License for planning and prototyping.
② Before production, release, or launch, obtain a Project License.
③ If you plan to monetize content or run advertisements, add the necessary Extended License.

Basic License

(Basic agreement for planning, visual creation, design production, and information sharing)

Overview

The Basic License is the foundation for planning projects, creating Nekowemon visuals, and sharing information through social media and websites.

This license can be used not only during the planning and development stage before creating products or games, but also for information-sharing activities using the characters.

Usage Fee

JPY 10,000 per month (excluding tax)

Usage Period

One-year contract (automatically renewed)

What You Can Do with a Basic License

The Basic License mainly allows the following three types of activities.

① Use for Planning and Development

・Creating project proposals
・Creating Nekowemon visuals (illustrations, concept sketches, 3D data, etc.)
・Design production (prototype creation, game and app development)

This is the stage where ideas for products, games, events, and other projects are planned and developed into tangible concepts.

② Use for Information Sharing

・Social media posts using the characters
・Information sharing through websites

Even without creating products as a project, the characters can be used for information sharing, such as promoting existing products or recruitment campaigns.

③ Creation and Management of Company Original Characters

You may create and manage your own company-specific Nekowemon characters using the Unified Cat-face Design Identity of Nekowemon.

Activities Not Allowed with Only a Basic License

・Selling products
・Publishing games
・Holding events
・Running advertisements
・Monetizing content

These activities require additional licenses.

Position in the Workflow

STEP 0–STEP 3
(Planning, Application, and Review Stages)

Company Original Characters

A Basic License is required for the visual creation and planning activities related to Company Original Characters.

If you wish to create a company-specific Nekowemon character using Nekowemon’s Unified Cat-face Design Identity, prior project approval and character registration are required.

Registration Fee

JPY 30,000 per character (excluding tax)

For more details, please refer to the “Company Original Character Usage Guide.”

Project License

(License for producing, selling, and publishing deliverables)

Overview

Once the planning and design have been finalized, a Project License is required to produce the work, sell it as a product, publish it as a game, or operate it as an event.

Project License Categories

・Product Commercialization Project License
・Digital Product Commercialization Project License
・Permanent Display Project License
・Event Project License

There are various project license categories, but you do not need to memorize their names.

Position in the Workflow

STEP 6 (License Acquisition) → STEP 8 (Release / Sales)

Rules for Each Deliverable (Important)

Project Licenses are managed on a per-deliverable basis.

Basic Unit

1 Deliverable = Number of Characters × 3 Months

Definition of Deliverables

Deliverables are classified not by what is created, but by how they are used.

Example

Even within the same project:

・Main Product
・Product Packaging
・Promotional Materials (materials accompanying the main product)

are treated as separate deliverables because they serve different purposes.

Therefore, each deliverable requires its own license.

Usage Fee

JPY 30,000 per character / 3 months (excluding tax)

＊ Calculated separately for each deliverable.

Usage Period

Three-month terms
(or based on the event period)

Royalties

Product Commercialization Projects and Digital Product Commercialization Projects require separate royalty payments.

Please refer to the Usage Guide for details.

Review Fee

JPY 10,000 per deliverable or visual (excluding tax)

Promotional Visuals and Advertising Visuals

Promotional visuals and advertising visuals are not considered Project License deliverables.

However, they are subject to the Basic License and review process.

Visual materials (image assets) may be created within the scope of the Basic License.

Promotional Visuals

Visual materials primarily used on digital distribution and sales pages.

Examples:

・Steam Store Pages
・App Store
・Google Play
・Roblox Game Pages
・Official Website Visuals

Advertising Visuals

Visual materials distributed through paid advertising.

Examples:

・Social Media Advertisements
・Web Advertisements
・Video Advertisements

Extended Licenses

(Licenses for Monetization and Advertising Distribution)

Overview

There are two types of Extended Licenses:

・Content Monetization License
・Advertising Promotion License

These licenses are required when conducting monetization activities or advertising campaigns that exceed the scope of the Basic License.

Content Monetization License

Overview

This license is required when generating revenue from games, videos, and other content.

Applicable Cases

・YouTube advertising revenue
・Roblox in-game purchases
・App purchases (App Store / Google Play)

Any activity that generates revenue through a platform is subject to this license.

Usage Period

1-year contract

Usage Fee

JPY 30,000 per month (excluding tax)

Advertising Promotion License

Overview

This license is required when promoting products or services through paid advertising.

Applicable Cases

・Social media advertisements
・Web advertisements
・Influencer sponsorships

Usage Period

1-year contract

Usage Fee

JPY 30,000 per month (excluding tax)

Understand the Basic Workflow of the Character Licensing Service.