Product Commercialization Project Sample Project Proposal

Project Proposal (Overview)

Application Date: May 10, 2026
Project Reference Number: 1001

Licensee Name: Sample Co., Ltd.
Contact Person: Taro Yamada
Business Type: Corporation
Business Address: XX, Shibuya-ku, Tokyo

Project Name

Nekowemon Soft Vinyl Figure Project

Project Overview

This project involves producing soft vinyl figures featuring Nekowemon characters and selling them through the company’s own e-commerce website, company-operated stores, and pop-up events.

The project will include the production of the product itself, packaging, and promotional visuals.

Promotional posters used for sales promotion in company-operated stores will also be reused for promotional display at event venues.

List of Deliverables

・1001-1 Product Body (Soft Vinyl Figure)
・1001-2 Packaging (Backing Card / Outer Packaging)
・1001-3 Promotional Visual (Promotional Poster)
・1001-4 Advertising Creative (Advertising Visual)

Character to Be Used

Neco01-01

Usage Period (License Period)

June 1, 2026 – November 30, 2026 (6 months)

For this project, the usage period includes the pre-order sales period, general sales period, and event promotion period.

Country / Region of Sale

・Japan
・Taiwan

Sales, Distribution, and Usage Channels

・Company-operated e-commerce website
・Company-operated stores
・Pop-up events

Marketing Methods

・Social media posts (X, Instagram)
・Event announcements
・In-store announcements
・Social media advertising (Meta Ads)

Sales Channel Breakdown

・E-commerce sales: 70%
・In-store sales (including event sales): 30%

Production and Sales Quantity

Initial Production Quantity: 300 units

Color Variation Breakdown

・White (Standard Color): 150 units (50%)
・Red (Limited Color): 90 units (30%)
・Yellow (Event-Exclusive Color): 60 units (20%)

Estimated Budget

Approximately JPY 800,000

Breakdown:

・Product manufacturing costs
・Packaging printing costs
・Promotional material printing costs
・Event-related expenses

Pricing

Sales Price: JPY 15,000 (tax included)

Sales Schedule

Pre-Order Sales Period

June 1, 2026 – June 15, 2026

Pre-order sales will be conducted through the company’s own e-commerce website.

At the time pre-orders begin, the product will not yet be completed. Sales will be conducted using final design concept images and 3D data.

General Sales Period

July 1, 2026 – November 30, 2026

Sales will be conducted through the company’s own e-commerce website, company-operated stores, and events.

Event Sales

Planned Period: Around August 2026

Number of Events: 1
Event Duration: 2 days

Sales Method: Direct sales at the event venue

Production Structure

Planning and Design (In-House)

・Character design production
・Product specification design (size, shape, and structure)
・3D data production (master model data)
・Packaging design production
・Promotional visual production
・Social media post image production
・Advertising image production

For this application, the 3D data for the product body and the promotional visual will be attached.

Product Manufacturing (Outsourced)

・Master model production
・Wax model production
・Mold production
・Molding
・Painting
・Assembly

Printed Material Production (Outsourced)

・Packaging printing (backing card and outer packaging)
・Promotional poster printing for events

Status of External Contractors

Soft vinyl manufacturing factory: Selected (quotation obtained)
Printing company: Selected (quotation obtained)

Quotation and Preparation Status for Deliverables

・Product manufacturing quotation: Obtained
・Packaging printing quotation: Obtained
・Promotional material printing quotation: Obtained

Project Schedule

May 2026

・Project planning and organization
・3D data production
・Application

June 2026

・Start of pre-order sales
・Review requested
・Prototype production
・Packaging design production

July 2026

・Mass production
・E-commerce sales and in-store sales

August 2026

・E-commerce sales and in-store sales
・Event sales

September – November 2026

・E-commerce sales and in-store sales

Use of Promotional Visuals

The promotional poster for the event will be used for the following purposes:

Display at the event venue
Promotional display in company-operated stores after the event

The poster will be displayed for sales promotion purposes and will not be used primarily as an exhibition or display installation.

Additional Notes

No additional production runs will be conducted. Only the initial production quantity will be sold.

Deliverable Information (Sample)

Please prepare information for each deliverable.

Deliverable Information ①

Application Date: May 10, 2026
Project Reference Number: 1001
Deliverable Reference Number: 1001-1

Licensee Name: Sample Co., Ltd.
Contact Person: Taro Yamada

Deliverable Name: Nekowemon Soft Vinyl Figure

Intended Use of the Deliverable:

・Product Body (Product for Sale)

Character Used:

Neco01-01

Deliverable Details:

A soft vinyl figure approximately 15 cm in height. The Nekowemon character (Neco01-01) will be produced as a three-dimensional figure and offered in three color variations: White, Red, and Yellow.

Color Variations:

・White (Standard Color)
・Red (Limited Color)
・Yellow (Event-Exclusive Color)

Manufacturing Process:

・Master model production (based on 3D data created in-house)
・Wax model production
・Mold production
・Molding
・Painting
・Assembly

Design Materials:

・3D model data
・Final design concept images

Additional Notes:

Fixed pose with no articulation

Deliverable Information ②

Application Date: May 10, 2026
Project Reference Number: 1001
Deliverable Reference Number: 1001-2

Licensee Name: Sample Co., Ltd.
Contact Person: Taro Yamada

Deliverable Name: Packaging (Backing Card / Outer Packaging)

Intended Use of the Deliverable:

・Packaging (Outer Packaging / Backing Card, etc.)

Character Used:

Neco01-01

Deliverable Details:

A backing card and outer packaging included with the product. The packaging will feature character illustrations, the product name, and cautionary information.

Printing Specifications:

・Full-color printing
・Coated paper
・Backing card + outer packaging structure

Design Materials:

・Rough design
・Layout proposal

Additional Notes:

The same design is planned to be used for all color variations.

Deliverable Information ③

Application Date: May 10, 2026
Project Reference Number: 1001
Deliverable Reference Number: 1001-3

Licensee Name: Sample Co., Ltd.
Contact Person: Taro Yamada

Deliverable Name: Promotional Poster

Intended Use of the Deliverable:

・Promotional Visual (For Distribution or Display)

Character Used:

Neco01-01

Deliverable Details:

A promotional poster to be displayed at event venues and retail stores. The poster will include product visuals, a promotional tagline, and sales information.

Printing Specifications:

・A2 size
・Full-color printing

Design Materials:

・Rough design
・Final design concept

Additional Notes:

Planned for use in product promotion at event venues and company-operated stores.

Deliverable Information ④ (Advertising Creative)

Application Date: May 10, 2026
Project Reference Number: 1001
Deliverable Reference Number: 1001-4

Licensee Name: Sample Co., Ltd.
Contact Person: Taro Yamada

Deliverable Name: Social Media Advertising Creative

Intended Use of the Deliverable:

・Advertising Creative

Applicable License:

・Advertising Promotion License (Flat-Rate Plan) — Planned

Purpose of Advertising:

To promote sales of the soft vinyl figure product and announce the pop-up event.

Overview of the Product / Service Being Advertised:

Nekowemon character soft vinyl figures will be sold through the company’s own e-commerce website and at pop-up events.

Advertising Destination URL:

https://example.com/nekowemon-softvinyl

Character Used:

Neco01-01

Advertising Creative Details:

An advertising visual for use on Instagram and Meta Ads.

The creative will include product images, character visuals, sales information, and event announcement information.

This creative reuses a visual originally produced for a social media post for paid advertising distribution.

Social Media Post URL:

https://instagram.com/example-post

Additional Notes:

Guidance on Completing the Project Proposal and Deliverable Information

The Project Proposal and Deliverable Information are used to confirm how the products will be produced and how they will be sold or used.

They are also used to confirm the number of deliverables, usage period, and methods of use, and to estimate the overall cost of the project.

Guidance on Completing the Project Proposal (Overview)

Sales Price

Enter the general retail price.

Enter the price at which the product will be sold to general customers through channels such as the company-operated e-commerce website, event sales, and retail stores.

Usage Period

Enter the period during which the deliverables will be sold or used.

If pre-order sales will be conducted, include the pre-order start date in the usage period.

For a Product Commercialization Project, the usage period should include the pre-order sales period, general sales period, and other applicable sales periods.

Event Sales

Normally, event sales are handled as an Event Project.

However, if the event is held for the purpose of selling products from a Product Commercialization Project, the event may be conducted within the Product Commercialization Project.

Promotional Visuals (Promotional Materials)

Promotional materials displayed in stores or at events, such as promotional posters, are normally handled as a Permanent Display Project or Event Project.

However, promotional posters and similar materials produced at the same time as the product body may be handled as promotional materials associated with the Product Commercialization Project.

Color Variations

Color variations are treated as separate deliverables.

However, if the product specifications and manufacturing processes are the same, the information may be combined into a single Deliverable Information document.

Production Structure

Clearly indicate which processes are handled in-house and which are outsourced, including product modeling, master model production, wax model production, mold production, molding, and printing.

If any processes are outsourced, also provide information on the status of the contractors and whether quotations have been obtained.

Guidance on Completing Deliverable Information ① (Product Body)

Deliverable Details

Provide sufficient information to clearly explain the finished product, including the product size, materials, color variations, and specifications.

Attached Materials

Attach materials that clearly show the production details, such as final design concept images, 3D data, master model images, or design drawings.

Manufacturing Process

Clearly indicate who is responsible for each manufacturing process, including master model production, mold production, molding, painting, and assembly.

Guidance on Completing Deliverable Information ② (Packaging)

Packaging

Provide specific information about the packaging, such as headers, backing cards, bags, and boxes.

Attached Materials

Attach materials that clearly show the packaging design, such as final design concept images, layouts, or print data.

Guidance on Completing Deliverable Information ③ (Promotional Visual)

Promotional Visuals

Provide specific information about promotional materials, such as posters, POP displays, announcement images, and event display materials.

Promotional Use

Under this license, promotional visuals (promotional materials) are classified into three categories:

・Promotional materials accompanying the product body
・Promotional materials intended for event display
・Promotional materials intended for in-store display (Permanent Display)

Normally, even when the same promotional material is used, a separate Deliverable Information document and application are required for each intended use.

However, in this sample, the promotional material is produced at the same time as the product body and is used as promotional material associated with the Product Commercialization Project. Therefore, event display and in-store display uses are treated together as a single deliverable.

Attached Materials

Attach materials that clearly show the design of the promotional material, such as final design concept images, layouts, or print data.

Guidance on Completing Deliverable Information ④ (Advertising Creative)

Advertising Promotion License

An Advertising Promotion License is required to distribute paid advertisements.

Clearly indicate whether the advertisements will be distributed under the flat-rate plan of the Advertising Promotion License or through spot usage.

Social Media Post URL

If a visual originally created for a social media post is reused for paid advertising distribution, provide the URL of the social media post.

One social media post URL is treated as one advertising creative.

Example Cost Estimate for This Project (Sample)

Product Body

3 variations × 6 months × 1 character
= JPY 180,000

Product Packaging

1 variation × 6 months × 1 character
= JPY 60,000

Promotional Material

1 variation × 6 months × 1 character
= JPY 60,000

Royalty

Sales Price: JPY 15,000 × 3%
= JPY 450 per unit

JPY 450 × 300 units
= JPY 135,000

Total Project License Fee

JPY 435,000

Example Review Fees

Product Body (3 Variations)

JPY 30,000

Product Packaging

JPY 10,000

Promotional Material

JPY 10,000

Advertising Creative

JPY 0

Uses the free review allowance included in the flat-rate plan of the Advertising Promotion License.

Total Review Fees

JPY 50,000

Additional Costs Required Separately

・Cost of obtaining the Advertising Promotion License