Digital Commercialization Project Sample Proposal

Project Proposal (Overview)

Application Date: May 10, 2026
Project Reference Number: 2001

Licensee Name: Sample Co., Ltd.
Contact Person: Taro Yamada
Business Type: Corporation

Project Name

Nekowemon Digital Card Game Project

Project Overview

A digital card game featuring Nekowemon characters will be developed and distributed for PC and smartphones.

This project will produce the game itself, a promotional video introducing the game, and advertising creatives.

Promotional images for sales pages on Steam, the App Store, Google Play, and other platforms will also be produced.

List of Deliverables

・2001-1 Game
・2001-2 Promotional Video
・2001-3 Advertising Creative

Characters Used

・Neco01-01
・Neco01-02

Usage Period

June 1, 2026–November 30, 2026 (6 months)

License Structure

・Digital Commercialization Project License
・Content Monetization License
・Advertising Promotion License (when using advertising)

Planned Distribution Platforms

・Steam
・App Store
・Google Play

Distribution Regions

・Japan
・Taiwan
・United States

Revenue Sources

・Game sales
・Additional content sales

Sales Price Structure

Game Price: JPY 1,500 (tax included)

Additional Content Price: JPY 300–1,000 (tax included)

Estimated Budget

Approximately JPY 3,000,000

Budget Breakdown

・Game development costs
・UI production costs
・Card visual production costs
・Promotional video production costs
・Advertising production costs

Promotional Activities

・Social media posts
・YouTube video posts
・Release of the promotional video
・Meta ad distribution

Advertising Use

If paid advertisements are distributed, an Advertising Promotion License must be obtained.

Advertising creatives are subject to prior application and review.

Materials for Sales Pages

Promotional images will be produced for sales pages on Steam, the App Store, Google Play, and other platforms.

These images will be used as visual materials for sales page listings.

Game Promotional Video

The game promotional video will be used as a promotional deliverable for sales promotion purposes.

It may be published on Steam store pages, YouTube, social media, and other platforms.

Development Scope

・Game system development
・UI production
・Card visual production
・Promotional video production
・Advertising creative production

Production Structure

In-House Production

・Planning
・Game design
・Character visual production
・UI production
・Social media post material production

Outsourced Production

・Program development
・Server setup
・Promotional video editing

Status of Contractors

・Game development company: Selected (quotation obtained)
・Promotional video production company: Selected (quotation obtained)

Deliverable Quotations and Preparation Status

・Game development quotation: Obtained
・Promotional video production quotation: Obtained
・Advertising production quotation: Obtained

Attached Materials

・Game screen rough designs
・UI rough designs
・Card visual rough designs
・Steam listing image rough designs
・Promotional video structure materials
・Advertising creative rough designs

Schedule

May 2026

・Project planning
・Screen design
・Application

June 2026

・Start of game development
・Steam page launch
・Start of promotional video production

July 2026

・Official distribution launch
・Start of ad distribution

August–November 2026

・Updates
・Additional content distribution
・Operations

Additional Notes

Additional content is planned to be distributed on an ongoing basis within the same game title.

A separate application may be required for major updates or if the content is developed as independent content.

Deliverable Information (Sample)

Please prepare separate information for each deliverable.

Deliverable Information ①

Application Date: May 10, 2026
Project Reference Number: 2001
Deliverable Reference Number: 2001-1

Licensee Name: Sample Co., Ltd.
Contact Person: Taro Yamada

Deliverable Name

・Nekowemon Digital Card Game

Intended Use of Deliverable

Digital Game Product

Characters Used

・Neco01-01
・Neco01-02

Deliverable Details

A digital card game for PC and smartphones.

Players collect and organize Nekowemon character cards and compete in battles.

Game Features

・Card collection feature
・Battle feature
・Deck-building feature
・Additional card distribution feature

Planned Distribution Platforms

・Steam
・App Store
・Google Play

Sales Page Materials

Promotional images will be produced for sales pages on Steam, the App Store, Google Play, and other platforms.

These images will be used as visual materials for sales page listings.

Attached Materials

・Game screen rough designs
・UI rough designs
・Card visual rough designs
・Steam listing image rough designs

Additional Notes

Additional cards are planned to be added on an ongoing basis within the same game title.

Deliverable Information ②

Application Date: May 10, 2026
Project Reference Number: 2001
Deliverable Reference Number: 2001-2

Licensee Name: Sample Co., Ltd.
Contact Person: Taro Yamada

Deliverable Name

Game Promotional Video

Intended Use of Deliverable

・Game promotional video
・Video for sales page listings
・Video for social media posts

Characters Used

・Neco01-01
・Neco01-02

Deliverable Details

A promotional video introducing the game.

The video will feature game screens, card effects, character sequences, the title logo, and other elements.

Video Specifications

・Approximately 60 seconds
・Full HD video
・Includes background music

Planned Uses

・Steam store page
・YouTube
・Social media posts

Attached Materials

・Promotional video structure materials
・Storyboard
・Rough video

Additional Notes

Scheduled for release when official distribution begins.

Deliverable Information ③

Application Date: May 10, 2026
Project Reference Number: 2001
Deliverable Reference Number: 2001-3

Licensee Name: Sample Co., Ltd.
Contact Person: Taro Yamada

Deliverable Name

Advertising Creative

Intended Use of Deliverable

・Creative for ad distribution

Applicable License

・Advertising Promotion License

Characters Used

・Neco01-01
・Neco01-02

Deliverable Details

Advertising creative used for Meta ads and social media advertising.

The creative will include game screens, character visuals, distribution launch information, and other content.

Advertising Use

・Meta ads
・Social media ads
・Video ads

Attached Materials

・Advertising rough designs
・Ad placement mockups

Additional Notes

Planned for use within the scope of the Advertising Promotion License.

Guidance on Completing Deliverable Information ① (Game)

Game

The game itself is the primary deliverable of a Digital Commercialization Project.

The game system, UI, game screens, card images, login screen, shop screen, and similar elements are generally treated as internal materials within the game deliverable.

Same Deliverable

Updates, event additions, additional content distribution, and similar additions within the same title are generally treated as part of the same deliverable.

However, if a separate title, a Vol. 2 title, an independent seasonal title, or similar work is additionally released, it will be treated as a separate deliverable.

Additional Characters

If new Nekowemon characters are additionally used within the same game title, usage fees will apply for each additional character.

Images for Sales Pages

Images published on Steam, the App Store, Google Play, and other platforms are treated as visual materials for sales page listings.

Therefore, they are generally not treated as separate deliverables.

Attached Materials

Attach materials that clearly show the production details, such as game screen rough designs, UI rough designs, card visual rough designs, and store listing image rough designs.

Guidance on Completing Deliverable Information ② (Promotional Video)

Promotional Video

Game promotional videos, videos for sales page listings, introductory videos, and similar videos are treated as promotional deliverables.

If such videos are published on sales pages on Steam, the App Store, Google Play, or other platforms, they must be submitted as deliverables under the Project License.

YouTube Videos

Even if a video was originally posted on YouTube or another platform, it will be treated as a promotional deliverable if it is reposted and used on a sales page.

Video Advertising

An Advertising Promotion License is required if the video is used as a video advertisement.

Attached Materials

Attach materials that clearly show the video content, such as promotional video structure materials, storyboards, and rough videos.

Guidance on Completing Deliverable Information ③ (Advertising Creative)

Advertising Promotion License

An Advertising Promotion License is required to distribute paid advertisements.

Clearly indicate whether advertisements will be distributed under the flat-rate plan of the Advertising Promotion License or through spot usage.

Reuse of Social Media Posts

If images or videos originally created for social media posts are reused for ad distribution, provide the URL of the social media post.

Video Advertising

Video-format advertisements are also treated as advertising creatives.

Attached Materials

Attach materials that clearly show the advertising content, such as advertising rough designs, ad placement mockups, and rough videos.

Example Cost Estimate for This Project (Sample)

Game

2 characters × 6 months
= JPY 120,000

Promotional Video

2 characters × 6 months
= JPY 120,000

Royalty

Sales Revenue × 3%

Total Project License Fee

JPY 240,000

Sales reports and separate royalty payments are required every three months.

A Minimum Guarantee (MG) may apply where necessary.

Example Review Fees

Game

JPY 10,000

Promotional Video

JPY 10,000

Advertising Creative

JPY 0

Uses the free review allowance included in the flat-rate plan of the Advertising Promotion License.

Total Review Fees

JPY 20,000

Additional Costs Required Separately

・Cost of obtaining the Content Monetization License

・Cost of obtaining the Advertising Promotion License